Creative Direction. Production. Storytelling.

From brand campaigns to film and social content, we manage every stage of production — creative direction, remote filming, photography, and post. Our approach is collaborative, agile, and built to deliver exceptional results anywhere, at any scale.

Magic Hour is a boutique film and content studio based in Australia, led by Gemma Lee, a creative director with extensive experience in narrative filmmaking, brand storytelling, and social content.

We create story-led work for brands — spanning film, photography, and vertical formats. From concept to completion, our process blends cinematic craft with creative strategy to produce content that looks exceptional and feels authentic.

Specialising in both remote and on-location production, we offer a sustainable, efficient alternative to traditional shoots. With diverse locations, a network of skilled collaborators, and advanced streaming capabilities, we make world-class content possible — wherever you are.

Our Services

01

Creative & Direction

  • Concept development and storytelling

  • Creative direction and copywriting

  • Casting, styling, and visual strategy

02

Production

  • Film, photography, and branded content

  • Location management and logistics

  • Remote and live-streamed shoots

03

Post & Delivery

  • Editing, colour grading, and sound design

  • VFX and finishing

  • Multi-format delivery for digital, social, and broadcast

Your Questions, Answered

What types of projects do you take on?

We work across film, photography, and content — from commercials to branded storytelling, social, and documentary projects. Every project, large or small, gets the same level of craft and attention to detail.

What does the collaboration process look like?

We collaborate closely from concept to delivery. Whether you have a clear brief or a rough idea, we tailor the process to suit your needs — managing creative direction, production, and post through a network of experienced partners.

Can you manage everything remotely?

Yes. We’re set up for remote production and live-streamed shoots, meaning clients can review and direct in real time from anywhere. It’s a flexible way to reduce travel costs while maintaining full creative control.